Digital Marketing

What is Digital Marketing?

Digital marketing utilizes the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Boring!

Better Definition of Digital Marketing

Digital marketing is the use of the Internet to reach consumers. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more. (Definition from Investopedia)

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Talking Texan about Digital Marketing

Ya’ll want your stuff found on the Internet? You gotta have this stuff.

Our Digital Marketing Philosophy

Every client is different – but advertising on the Internet has distinct patterns and tricks we have learned work for all clients. Mixing what we know works with your unique brand and challenges is the success sauce!

More words (some are even true) so that Digital Marketing in Tyler appears in Google Search

Digital marketing targets a specific segment of the customer base (your customers) and is interactive. Interactive can be the key to closing a deal or making a sale. Digital marketing numbers are on the rise and include search result ads, email ads, and Facebook ads – anything that incorporates marketing with customer feedback or responses for a two-way interaction between the company and customer.

The Three most effective Types of Digital Marketing

Website Digital Marketing

A website is the centerpiece or hub of all digital marketing activities. It is a compelling channel, but it’s also the pathway needed to execute various online marketing campaigns. A website should represent a brand, product, and service clearly and memorably. It should be fast, mobile-friendly, and easy to use. Quality Website Design is the single biggest return on investment you can achieve in advertising.

Pay-Per-Click Advertising (PPC)

PPC advertising allows marketers to reach users on several digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can segment their targeted audience based on their demographic characteristics (such as age or gender) or even target their particular interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.

Email Marketing

Email marketing is one of the most effective digital marketing tools. Many people confuse email marketing with spam email messages, but that’s not what email marketing involves. Email marketing is today’s flyer in the mailbox, allowing you to directly reach your potential customers or the people interested in your brand. It is not as simple as creating an email and sending it. The design, size, frequency, reply, and retargeting rates are crucial to a successful email marketing campaign.

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